Promotional Items | Trade Show Products & Apparel
Promotional products are articles of merchandise that are used in marketing and communication
programs. These items are usually imprinted with a company's name, logo or slogan, and given away
at trade shows, conferences, and as part of guerrilla marketing campaigns.
Promotional items are a tool for non-profit organizations as a part of fund raising and awareness-raising
campaigns. A 2007 study showed that the top 10 industries investing in promotional products include:
education, financial services, non-profit, healthcare, construction, professional associations, real
estate, government, service professionals. The largest product category for promotional products is
wearable items, which make up more than 30% of the total.
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